UX Research Methods: Interviewing

Course details

By taking the time to understand the needs and motivations of your users, you can develop better products that actually resonate with your target audience. In this course, learn the fundamentals of a core UX research method—interviewing—that can help you better understand the needs of your users.

Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.

Learning objectives
What's a UX interview?
The pros and cons of in-person and remote interviews
Recruiting and selecting the right participants
Planning interviews
Crafting questions
Conducting interviews
Remaining neutral
Organizing and analyzing data
Summarizing findings

Concepts

0. Introduction

01 - Interviewing for UX research projects

1. UX Interviewing - Overview

02 - What is UX interviewing
03 - The uses of UX interviews
04 - Limits for interviews
05 - Interview moderation considerations

2. Preparing Topics

06 - Selecting interview participants
07 - Recruiting interview participants
08 - Scheduling and incentivizing your participants

3. Study Logistics

09 - Planning your interviews
10 - Crafting the interview questions

4. Executing the Interview

11 - The session logistics
12 - Conducting your interviews
13 - Remaining neutral during interviews

5. Data Analysis and Summarization

14 - Organizing and analyzing the data
15 - Summarizing your findings

Conclusion

16 - Taking your interviewing skills forward