Using Video to Convey Your Passion and Personality

Course details

Marketing via video is the biggest way to reach people today. It is nearly unstoppable. And once you know how to deliver the best version of yourself on camera, you will also be unstoppable. Uncover your on-camera presence with media expert and on-camera personality Lucy Norris. Lucy teaches you the ins and outs when it comes to sharing your brand's message through digital content, whether you're pitching a business, an idea, or yourself. Learn how to be authentic, convey your passion and personality, deliver your message and vision, create quality content on a budget, and build a library of original content that fits your brand. Lucy peppers in storytelling and editing tips that help you take your video from pre-production to post, and create messages that will never be forgotten.

Topics include:
- Why video is vital to your success
- Using video to drive brand awareness
- Mastering speaking skills
- Avoiding eight common mistakes
- Improving your body language
- Improving your presentation
- Delivering press interviews
- Creating live and recorded videos
- Storytelling tips
- Creating video on a budget
- Shooting video content
- Video editing tips

Concepts

Video is Your Future

Why video is vital to your success
The facts and trends - Video is a must-have

The Ins and Outs When It Comes to the Technical Stuff

Getting started
The essentials for creating on a budget

Content’s the Boss - Here’s How to Deliver It

Mapping the content
Shooting the basics
Editing

The essentials and preferred programs

How to Use Video to Drive Brand Awareness
Various video options
What will work and won’t work

Mastering Powerful Speaking Skills

Bringing the brand to life with video
Eight common mistakes when creating video
Insider secrets that can transform your videos

Body Language

Standing and movement

Use of hands and powerful gestures

Sitting and breathing
Look Good, Feel Good

Clothes and makeup

Voice and delivery
Get the support you need for success
Creating a Strategy for Your Content
Become an authentic storyteller

Press Interviews—Delivering a Masterful Interview on Camera

Before the interview
During the interview
Live and Recorded Videos

Finding the right talent

Dry runs make technology
Ways to surprise and delight your audience

Hold Q&A sessions and events and have fun

Best Practices for Under 30 Seconds
Storytelling tips - Remember to tell a story and stay relevant

Give away information

Use the first three seconds wisely - Integrate marketing campaigns

Conclusion

Wrap-up