Using Video to Convey Your Passion and Personality

Course details

Marketing via video is the biggest way to reach people today. It is nearly unstoppable. And once you know how to deliver the best version of yourself on camera, you will also be unstoppable. Uncover your on-camera presence with media expert and on-camera personality Lucy Norris. Lucy teaches you the ins and outs when it comes to sharing your brand's message through digital content, whether you're pitching a business, an idea, or yourself. Learn how to be authentic, convey your passion and personality, deliver your message and vision, create quality content on a budget, and build a library of original content that fits your brand. Lucy peppers in storytelling and editing tips that help you take your video from pre-production to post, and create messages that will never be forgotten.

Topics include:
- Why video is vital to your success
- Using video to drive brand awareness
- Mastering speaking skills
- Avoiding eight common mistakes
- Improving your body language
- Improving your presentation
- Delivering press interviews
- Creating live and recorded videos
- Storytelling tips
- Creating video on a budget
- Shooting video content
- Video editing tips

Concepts

1. Video is Your Future

01 - Why video is vital to your success
02 - The facts and trends - Video is a must-have

2. How to Use Video to Drive Brand Awareness

03 - Various video options
04 - What will work and won t work

3. Mastering Powerful Speaking Skills

05 - Bringing the brand to life with video
06 - Eight common mistakes when creating video
07 - Insider secrets that can transform your videos

4. Body Language

08 - Standing and movement
09 - Use of hands and powerful gestures
10 - Sitting and breathing

5. Look Good, Feel Good

11 - Clothes and makeup
12 - Voice and delivery
13 - Get the support you need for success

6. Creating a Strategy for Your Content

14 - Become an authentic storyteller

7. Press Interviews Delivering a Masterful Interview on Camera

15 - Before the interview
16 - During the interview

8. Live and Recorded Videos

17 - Finding the right talent
18 - Dry runs make technology
19 - Ways to surprise and delight your audience
20 - Hold Q&A sessions and events and have fun

9. Best Practices for Under 30 Seconds

21 - Storytelling tips - Remember to tell a story and stay relevant
22 - Give away information
23 - Use the first three seconds wisely - Integrate marketing campaigns

10. The Ins and Outs When It Comes to the Technical Stuff

24 - Getting started
25 - The essentials for creating on a budget

11. Content s the Boss - Here s How to Deliver It

26 - Mapping the content
27 - Shooting the basics

12. Editing

28 - The essentials and preferred programs

Conclusion

29 - Wrap-up