Using Generative AI across the Marketing Lifecycle
53mIntermediate2025-01-02
Authors
Talisha Padgett
Nitin Aggarwal
Course details
In this course, experts Nitin Aggarwal and Talisha Padgett present a comprehensive overview of generative AI in marketing. Learn about the generative AI landscape and ways to use generative AI across the marketing lifecycle. Explore applications for content creation and enhancing personalization, and find out how to use these applications in marketing campaigns. Dive into data analytics and generative insights. Plus, examine ethics and future trends.
Skills covered
Advertising and PromotionMarketing StrategyGenerative AIMarketingArtificial Intelligence (AI)One-Off
Concepts
Introduction to Generative AI in Marketing
- 01 - Intro
- 02 - What is generative AI and how is it used in marketing
1. Generative AI Across the Marketing Lifecycle
- 03 - Create engaging content for brand awareness
- 04 - Use generative AI to drive conversions and retain customers
- 05 - Leverage generative AI to foster loyalty and create advocacy
2. Generative AI Applications in Content Creation and Enhancing Personalization
- 06 - Finding tools to create powerful and effective generative AI
- 07 - Tailor content to individual preferences with generative AI
- 08 - Create interactive and real-time content with generative AI
3. Generative AI in Planning and Managing Marketing Campaigns
- 09 - Use generative AI to plan marketing campaigns
- 10 - Use generative AI to measure effectiveness of marketing campaigns
4. Data Analytics and Generative Insights for Marketing
- 11 - Use generative AI to analyze data and generate insights
- 12 - Use gen AI to predict trends and generate content
5. Ethics and Future Trends in Generative AI
- 13 - Ethical considerations of generative AI
- 14 - Connected marketing with Agentic workflows as future
6. Conclusion
- 15 - Additional resources and next steps