Using Adobe Spark to Promote Your Brand

Using Adobe Spark to Promote Your Brand

1h 52mIntermediate2021-03-24

Authors

Richard Harrington

Richard Harrington

Digital Video Expert, Educator, Speaker

Course details

Have you wondered how to use your Spark account to promote your brand, how to work with custom logos and fonts in Spark, or how to collaborate with others on a branded account? Wonder no more. In this course, instructor Richard Harrington shows you how to use Adobe Spark to promote your company or project. Richard goes over how to use a branded account and create consistent branding in Adobe Spark. He explains how to integrate your logo, fonts, and colors into a wealth of design options, then goes into how to create and manage the layout of templates in Adobe Spark. Richard discusses how to manage a brand and collaborate with others. He also covers essential design skills for Spark post, video, and page projects.

Skills covered

Adobe SparkWeb GraphicsBrand ManagementWeb DesignMarketingAdobeDeep Dive (X:Y)

Concepts

Introduction

  • Promoting your brand with Adobe Spark
  • Using the exercise files

The Role of Brands

  • Requirements for using a branded account
  • Creating a brand
  • Brands and collaboration
  • Brands and mobile accounts

Using a Logo with Your Brand

  • Preprocessing your logo with Photoshop
  • Uploading a logo
  • Creating a logo with Spark logo maker
  • Branded surfaces

Setting Your Brand s Color

  • Choosing a color from your logo
  • Using the color picker
  • Converting to HEX color

Using Custom Fonts for a Brand

  • Choosing from the built-in font library
  • Uploading a custom font
  • Loading additional fonts
  • Storing fonts with a brand

Refining the Brand

  • Loading additional colors
  • The role of additional logos
  • Refining fonts

Templates

  • Creating a custom layout template
  • Adding design elements to a template
  • Managing your template library

Themes

  • Themes for Spark post
  • Setting page and text styles
  • Customizing links and buttons
  • Refining images
  • Updating a video theme

Brands in Action

  • Designing a brand in Spark Post
  • Designing a brand in Spark Page
  • Designing a brand in Spark Video

Legal and Technical Issues for Brands

  • Rights verification
  • Use of music in a project

Conclusion

  • Next steps
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