Understanding Augmented and Virtual Reality: An Introduction

How the business world operates has dramatically changed in recent years as a result of the new metaverse. You’ve likely recognized the need to evolve your business in order to maintain/increase your ROI using new technologies like augmented and virtual reality (AR, VR). In this course, Catherine Henry, a leading voice in extended reality and expert in AR and VR, details the different applications that these technologies can have in your organization. She explains the link between digital and virtual medias, and how to use them to drive sales, measure success, and drive engagement between employees. She shows that VR is the next step in social media due to its various capabilities and explains how AR creates engagement, grows sales, and increases customer retention. After this course, you’ll have a better idea on how to differentiate and use AR and VR to positively impact your businesses’ efficacy and ROI.