Typography: Type in Motion

41mIntermediate2020-02-19

Authors

Ina Saltz

Writer, Art Director, Professor Emeritus at City College of New York

Course details

Learn how and why to make specific aesthetic choices about motion typography in a course designed to benefit both beginning and experienced motion graphic artists. Instructor Ina Saltz leverages visually rich examples to demonstrate clear, compelling storytelling that uses type in motion, and offers ways to clarify the planning process and strengthen creativity. Discover how to choose the most effective typefaces and learn about animation approaches for type on screens of all sizes, from mobile to movie. Ina explains how special typographic effects can enhance or distract from a message, and shares best practices for type-based projects in different media.

Topics include:
- Presentations and projections
- Film titles
- Style, size, weight, width, contrast
- Typographic personality vs. neutrality
- Audio and typography
- Special effects
- Expressive typography

Skills covered

Motion TypographyMotion Graphics and VFXDeep Dive (X:Y)

Concepts

0. Introduction

01 - Energize your typography by adding motion
02 - What you should know

1. Screens - Mobile to Massive

03 - The elastic screen size
04 - Designing for the middle
05 - Interactive versus passive

2. Style, Size, Weight, Width, and Contrast

06 - Typographic personality and expressiveness
07 - Size, weight, and width
08 - Color and complexity
09 - Foreground to background contrast

3. Movement, Timing, and Animation

10 - Entering the screen, exiting the screen
11 - Animation qualities
12 - Transparency and fading
13 - Dwell time

4. Special Effects

14 - When it is called for
15 - Type in motionor not

In Conclusion

16 - Next steps