Typography: Hierarchy and Navigation
45mIntermediate2013-11-25
Authors
Ina Saltz
Writer, Art Director, Professor Emeritus at City College of New York
Course details
If you've seen our course Foundations of Typography or if you're a designer with a working knowledge of typography, this course is the next step. Typography expert Ina Saltz guides you through two essential topics, hierarchy and navigation. Her goal is to teach designers the best techniques for creating clear levels of importance (hierarchy) and pointing readers in the right direction (navigation), whether it's for print-based or screen-based communication design.
Skills covered
TypographyMotion Graphics and VFXGraphic DesignAnimation and IllustrationDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Welcome
- 02 - Getting the most out of this course
1. Creating Hierarchy
- 03 - Creating hierarchy using position
- 04 - Creating hierarchy using size
- 05 - Creating hierarchy using weight
- 06 - Creating hierarchy using color
- 07 - Creating hierarchy using contrast
- 08 - Creating hierarchy using orientation
- 09 - Challenge - Shakespeare's play announcement
- 10 - Solution - Shakespeare's play announcement
2. Navigation - Way to Go
- 11 - Creating simple navigation with type
- 12 - Creating more complex navigation with type
- 13 - Creating navigation using analphabetic symbols
- 14 - Using typographic furniture to create navigation
Conclusion
- 15 - What's next - Developing your own typographic eye