Transform Your Personal Brand
1h 7mGeneral2023-08-29
Authors
Madecraft
Full-Service Learning Content Company
Kelli Schutrop
Course details
What’s the secret to building your brand to accelerate your professional career? In this course, join strategic marketing expert Kelli Schutrop as she shares time-honored insights drawn from experience to help you transform your personal brand. Whether you're inside a traditional company, or an entrepreneur scaling the next big thing, Kelli shows you what it takes to get started and grow a brand that your audience will never forget. Along the way, learn how to overcome impostor syndrome, differentiate yourself, and craft and share a powerful brand story. By the end of this course, you’ll be ready to wield your new skill set to select mentors, promote your brand across platforms, network more effectively, and leave a message that sticks.
Skills covered
Personal BrandingCareer DevelopmentMarketingLimited Series
Concepts
0. Introduction
- 01 - Build your brand
1. Getting Started
- 02 - Take charge
- 03 - Define your personal brand
- 04 - Overcome imposter syndrome
- 05 - Create your differentiator
2. Understand Yourself
- 06 - Discover your motivation
- 07 - Personal branding golden rules
- 08 - Tell your brand story
3. Accelerate with Sponsors
- 09 - Importance of mentors
- 10 - Create a personal advisory board
4. A Personal Brand Campaign
- 11 - Develop a strategy
- 12 - Implement your plan
- 13 - Revise and grow
5. Communicating Your Brand
- 14 - Create videos on social
- 15 - Use LinkedIn
- 16 - Manage your brand at work
- 17 - Audit your touchpoints
- 18 - Share your brand
6. Promotion and Visibility
- 19 - Effectively networking
- 20 - Become the hub
- 21 - Volunteer in your industry
- 22 - Trade shows and conferences
Conclusion
- 23 - Go for the long run