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TikTok for Business Creators

TikTok for Business Creators

56mBeginner2022-08-22

Authors

Selena Rezvani

Selena Rezvani

Leadership Author, Best-Selling Author

Course details

If you’re not using TikTok for your creator business, you’re missing out on a tremendous marketing opportunity. Whether you’re wondering if it’s an appropriate platform for your business or you simply just don’t know where to start, instructor and leadership creator Selena Rezvani helps you move past your hesitation or preconceived notions and reveals exactly how you can leverage TikTok to grow your business. She walks you through how to use TikTok—setting it up, following others, and understanding trends—to build an engaged community as a business professional. She shares insights on how to step into this platform as a newbie and managing first time jitters, as well as how to monetize it. As Selena shows, TikTok is a powerful tool that every creator should leverage, no matter your business or industry.

Skills covered

Creator ContentSocial Media MarketingMarketing

Concepts

0. Introduction

  • 01 - Is TikTok right for my business

1. Getting Started with TikTok

  • 02 - Benefits of creating on TikTok
  • 03 - Identifying your authentic creator persona
  • 04 - Setting up your account on TikTok
  • 05 - Choosing accounts to follow
  • 06 - Understanding trends

2. Creating Content

  • 07 - Developing a content strategy
  • 08 - Understanding TikTok's algorithm
  • 09 - Creative best practices

3. TikTok Interface and Features

  • 10 - Home and Discover pages
  • 11 - Inbox and Profile pages
  • 12 - TikTok Video Editor
  • 13 - Finding insights in analytics

4. Monetizing TikTok

  • 14 - Initiating brand partnerships and collaborations
  • 15 - Selling products, services, and merchandise

Conclusion

  • 16 - Growing your business with TikTok

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