The Value of Professional Graphic Design
58mBeginner2016-07-18
Authors
Sean Adams
Chair of Graphic Design at ArtCenter
Course details
There are no shortcuts for professional graphic design. Whether it's a logo, business card, or website, bad design drives away business. But clients often wonder if finding and hiring a professional is worth the effort. Meanwhile, designers struggle to articulate their value to clients who are tempted to DIY.
Sean Adams champions design internationally on behalf of his work with AIGA. Here he breaks down the walls between designers and clients so they can have a more collaborative and successful experience. There are whys and hows, dos and don'ts, and simple strategies for finding good partnerships, cooperating on designs, and negotiating fees, from both sides of the table. Plus, learn ways to gauge the return on investment and provide proof the design is working.
Learning objectives
Why hire a graphic designer?
How do you find a graphic designer?
How much do graphic design projects cost?
How much should graphic designers charge?
What are a graphic designer's responsibilities?
How can a graphic designer prove a design is successful?
Sean Adams champions design internationally on behalf of his work with AIGA. Here he breaks down the walls between designers and clients so they can have a more collaborative and successful experience. There are whys and hows, dos and don'ts, and simple strategies for finding good partnerships, cooperating on designs, and negotiating fees, from both sides of the table. Plus, learn ways to gauge the return on investment and provide proof the design is working.
Learning objectives
Why hire a graphic designer?
How do you find a graphic designer?
How much do graphic design projects cost?
How much should graphic designers charge?
What are a graphic designer's responsibilities?
How can a graphic designer prove a design is successful?
Skills covered
Design BusinessDrawingSmall Business and EntrepreneurshipGraphic DesignAnimation and IllustrationOne-Off
Concepts
0. Introduction
- 01 - Welcome
1. For Clients - Why
- 02 - What is a graphic designer
- 03 - Why should I hire a graphic designer
- 04 - Why would professional graphic design help my business
- 05 - What is the role of the graphic designer
- 06 - Why shouldn't I design the work myself
2. For Clients - How
- 07 - How do I find the right graphic designer
- 08 - What do I need to ask when choosing a designer
- 09 - What is the process and my involvement
- 10 - How much should the project cost
3. For Designers - Why
- 11 - What is a professional graphic designer
- 12 - Why is it important to have a design education
- 13 - Articulating the value of professional graphic design
- 14 - How do I justify how much I charge
4. For Designers - How
- 15 - What is my responsibility in the process
- 16 - What is not my responsibility in the process
- 17 - How can I work with a client to create a successful solution
- 18 - How can I prove the project was successful
Conclusion
- 19 - Recap