The Ultimate Guide to B2B Digital Marketing
46mGeneral2024-05-17
Authors
Madecraft
Full-Service Learning Content Company
MJ Smith
Course details
B2B companies need digital marketing strategies that are tailored to the unique challenges of a B2B business. In this course, MJ Smith breaks down the fundamentals that you need to know to get started generating sales opportunities online for a B2B business. Learn how to build an effective website and how to use social media and search engines to reach your customers online. After completing this course, you'll be able to create a pragmatic digital marketing strategy that works for your business.
Learning objectives
Get the right information on your website.
Select the best social media channels for your business.
Decide if social media advertising is right for you.
Show up in search results.
Reach your customers where they are online.
Learning objectives
Get the right information on your website.
Select the best social media channels for your business.
Decide if social media advertising is right for you.
Show up in search results.
Reach your customers where they are online.
Skills covered
B2B MarketingMobile MarketingContent StrategyAdvertising and PromotionUser ExperienceMarketingLimited Series
Concepts
Introduction
- Create your B2B marketing strategy
Website Fundamentals
- Prioritize your website information
- Identify key website pages
- Optimize your homepage
- Convert with solutions pages
Social Media Marketing
- Dispel social media myths
- Analyze organic reach
- Company pages vs. personal pages
- Apply storytelling techniques
Social Media Advertising
- Evaluate your advertising needs
- Explore B2B advertising approaches
- Navigate social media data
Search Engine Marketing
- Search engine basics
- Conduct keyword research
- Write content that ranks
- Search engine optimization vs. PPC
- Build strong landing pages
Conclusion
- Generate sales opportunities online