The Step-by-Step Guide to Building your Thought Leadership on LinkedIn
35mAppropriate for all2020-07-20
Authors
Alexandra Galviz
LinkedIn Top Voice, Keynote Speaker, Consultant
Course details
Generating business, reaching new clients, or acting as a spokesperson for your company or product—there are many benefits to building your thought leadership on LinkedIn. Whether you are a seasoned professional or just starting out, Alexandra Galviz ("Authentic Alex”) can help. Alex is a Linked Top Voice for the UK and the cofounder of #LinkedInLocal. In this course, she offers a step-by-step guide to using LinkedIn to reach audiences and establish your expertise. She explains how to craft an authentic voice, grow your audience of brand ambassadors, and create courageous content. Each chapter is filled with examples of her favorite thought leaders in the UK, from entrepreneurs to business leaders. By the end, you’ll be sharing your stories in an authentic and relatable way and creating a deeper connection with your network.
Skills covered
Social Media MarketingJob SearchingLeadership SkillsCareer DevelopmentMarketingLeadership and ManagementDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Why become a thought leader on LinkedIn
1. Who Am I
- 02 - What values do you embody
- 03 - What makes you unique
2. Positioning Yourself as a SME
- 04 - What does your shop window say about you
- 05 - What is your key message
- 06 - Writing your career story
3. Thought Leadership Strategy
- 07 - Your thought leadership content map
- 08 - Strategies to building your thought leadership
4. Courageous Content
- 09 - What holds you back
- 10 - The power of authenticity and vulnerability
- 11 - Digital storytelling
Conclusion
- 12 - What impact will you make