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The Sales Discovery Conversation: 10 Steps to Build Credibility

The Sales Discovery Conversation: 10 Steps to Build Credibility

32mBeginner2023-10-12

Authors

Mark Donnolo

Mark Donnolo

Founder and Managing Partner at SalesGlobe

Course details

How do you confidently lead any meeting, build credibility, and position yourself as a trusted problem-solver for your customer? You need the sales discovery conversation blueprint. In this course, instructor and sales expert Mark Donnolo shows you how to manage successful sales discovery conversations to quickly create connections, translate your customer’s problem into a vision for action, and ultimately win more deals.

Discover how you can predictably improve performance with the customer and approach each important meeting knowing you’ll create a positive impact. Mark shares ten, easy-to-apply methods to build rapport, guide your customer, understand their challenges, help them organize their thinking, create a common vision for a solution, and exit the conversation on a human level with a clear plan ahead. Upon completing this course, you’ll have an approach you can use again and again while you hone your skills as a sales problem-solver and create more consistent sales results.

Skills covered

Sales SkillsSalesLeadership SkillsWell-Being and Self-CareProfessional DevelopmentLeadership and ManagementDeep Dive (X:Y)

Concepts

0. Introduction

  • 01 - How to succeed in sales discovery conversations
  • 02 - What happens without a conversation plan

1. Prepare for Your Sales Discovery Conversation

  • 03 - Step 1 - Outline your sales discovery conversation plan

2. Learn and Empathize in Your Sales Conversation

  • 04 - Step 2 - Start your sales conversation on a human level
  • 05 - Step 3 - Frame the sales discovery conversation
  • 06 - Step 4 - Listen, confirm, and organize customer challenges

3. Transition to Your Competence

  • 07 - Step 5 - Make the turn to create your sales solution
  • 08 - Step 6 - Demonstrate competence to match the customer's need

4. Create Vision and Action in Your Sales Conversation

  • 09 - Step 7 - Create the vision with your customer
  • 10 - Step 8 - Define your action
  • 11 - Step 9 - Exit your conversation on a human level

5. Follow-up on Your Sales Discovery Conversation

  • 12 - Step 10 - Sales conversation follow-up to move forward

Conclusion

  • 13 - Practice and increase your win rate

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