The Power of Metaphors in Design

Course details

In this course, you'll discover a hidden force that drives nearly all human behavior: metaphor. Metaphors aren’t just part of how we speak, they're critical to how we think. In fact, they're so deeply ingrained in our cognition that they have the power to influence how we evaluate choices and take action in the world.

Instructor Sarah Thompson shows you how to harness the power of metaphor to create more engaging and successful products, messaging, and experiences. You'll also learn how to avoid common metaphor mistakes that negatively affect your designs. Sarah's style is concise and easy to follow with a wide variety of practical, real-world examples. Get ready to become a metaphor expert in no time!

Concepts

0. Introduction

01 - The power of metaphors in design

1. Everything You Were Taught about Metaphors Is Wrong

02 - Metaphors are hidden everywhere
03 - Your brain is a metaphor machine

2. The Power of Metaphors

04 - How metaphors secretly influence people
05 - Are metaphors a key to behavior change
06 - How metaphors change your perception
07 - When to use metaphors

3. Metaphors Gone Wrong

08 - Avoid metaphor mistakes
09 - Broken metaphors, broken products

4. Use Metaphors to Design Better Interactions, Products, and Experiences

10 - Start using metaphors strategically
11 - Design challenge - Identify your audience's metaphors
12 - Design challenge - Choose the best metaphor
13 - Design challenge - Use the same metaphor for your problem and solution
14 - Design challenge - Don t mix metaphors
15 - Design challenge - Find metaphors that resonate

Conclusion

16 - Your metaphor-filled future