The Five-Step Creative Process
19mBeginner2021-05-06
Authors
Stefan Mumaw
Director of Narrative Strategy at First Person
Course details
The creative process isn't just generating ideas. The reality is it's a five-step process, and ideation is only one of those steps. The entire creative process is made up of objective finding, data gathering, problem design, ideation, and selection. Understanding the role of each step enables us to ensure that we generate the most effective solutions. In this course, Stefan Mumaw guides you through the five steps and then shows what the complete process looks like, with a real-world project: designing a website.
Skills covered
Business AnalysisProject ManagementBusiness Analysis and StrategyOne-Off
Concepts
0. Introduction
- 01 - Introducing the five-step creative process
1. The Five-Step Creative Process
- 02 - An overview of the five-step creative process
- 03 - Objective finding during the creative process
- 04 - Gathering data during the creative process
- 05 - Understanding problem design during the creative process
- 06 - Understanding ideation during the creative process
- 07 - Selecting the right solution during the creative process
2. A Real-World Creative Process in Practice
- 08 - The five-step creative process in practice
- 09 - Objective finding - Real-world creative example
- 10 - Data gathering and problem design - Real-world creative example
- 11 - Ideation and selection - Real-world creative example
- 12 - Action and closing - Real-world creative example