Telling Your Story on the Web in 60 Seconds

Course details

Grabbing people's attention on the internet is getting harder and harder. Simple text and static photos just don't cut it in such a cluttered space. In this course, you learn how to use video, motion graphics, and 360-degree imagery to create eye-catching content. Rich Harrington takes you through a dozen step-by-step projects that feature dynamic media—from the deceptively simple slideshow to meme-worthy animated GIFs to attention-grabbing videos for TikTok—and require nothing more than a camera or smartphone and a subscription to Adobe CC and a few downloadable apps. Each project can be exported in a format that's easy to share online and on social media. By the end of the course, you'll have several options for building your next web project, whether it's to demo a product, draw attention to a cause, or promote a brand online.

Concepts

Getting Started

01 - Welcome and what you should know before starting this course
02 - Suggested equipment and gear
03 - Exercise files

1. Why Use Dynamic Media

04 - The benefits of dynamic media
05 - The impact of mobile devices

2. Creating a Simple Slideshow with Adobe Photoshop

06 - Sizing photos for a web slideshow
07 - Adding music and narration to a web slideshow
08 - Adding animation and zooms
09 - Adding transitions
10 - Exporting the final video from Photoshop

3. Creating a Looping Video Advertisement

11 - Setting up the Premiere Pro project and importing media
12 - Adding music to the sequence
13 - Editing the video into the timeline
14 - Adding transitions
15 - Color correcting and making the video loop
16 - Exporting final video from Premiere Pro and posting online

4. Sharing a Panoramic or 360 Photo

17 - Shooting a 360 photo with your smartphone
18 - Shooting a 360 photo with a VR camera
19 - Shooting a 360 pano with a DSLR or mirrorless camera
20 - Using Photoshop to assemble 360 photos
21 - Optimizing 360 images with Photoshop
22 - Processing a 360 photo
23 - Saving 360 photos for social media

5. Creating a Stop Motion Animation

24 - What is stop motion animation
25 - Setting up to record the animation
26 - Practical advice on animation
27 - Cleaning up your images with Adobe Bridge and Photoshop
28 - Color correcting your images in Adobe Camera Raw
29 - Renaming your images in Adobe Bridge
30 - Assembling the stop motion sequence with After Effects
31 - Adding music and sound effects
32 - Adding animated text
33 - Exporting final video from After Effects to social media

6. Creating a Cinemagraph

34 - What is a cinemagraph
35 - Lighting and shooting strategies for cinemagraphs
36 - Assembling the cinemagraph project in Adobe Premiere Pro
37 - Masking and freezing action
38 - Enhancing the cinemagraphs color and tone
39 - Adding text to a cinemagraph
40 - Exporting the final video from Adobe Premiere Pro
41 - How to convert a video to a GIF

7. Creating a Plotagraph

42 - What is a Plotagraph
43 - Adding animation and anchor points
44 - Adding overlay effects
45 - Exporting the final project

8. Creating an App Demo

46 - The purpose of an app demo
47 - Lighting strategies for an app demo
48 - Recording a screen with software and with a camera

9. Making a Whiteboard Video

49 - The purpose of a whiteboard video
50 - Lighting strategies for a whiteboard video
51 - Shooting strategies for a whiteboard video
52 - Setting up the whiteboard project in Adobe Premiere Pro
53 - Creating a basic edit in Premiere Pro for a whiteboard video
54 - Color correcting
55 - Adding a music track and applying advanced time remapping
56 - Enhancing the white board video for color and tone

10. Showcasing a Product with a 360 Loop

57 - What is a 360 loop
58 - Lighting strategies for 360 loops
59 - Shooting strategies for 360 loops
60 - Assembling the 360 loop project in Adobe Premiere Pro
61 - Enhancing the 360 loop for color and tone
62 - Exporting in Adobe Premiere Pro and sharing
63 - Alternative looping

11. Creating Social Content with Adobe Spark

64 - Creating a Spark post
65 - Animating your Spark post
66 - Create a Spark video

12. Creating Social Content with a 360 Camera

67 - Making a tiny planet video
68 - Making a bullet time video
69 - Floating camera effects with an invisible selfie stick

13. Creating Videos with the TikTok App

70 - Recording video with the TikTok app
71 - Tightening up the video in the TikTok app
72 - Adding music and effects with the TikTok app
73 - Saving and posting the video

14. Video Editing Tricks for Social Video

74 - The boomerang effect
75 - The basic slow-motion effect
76 - An advanced slow-motion effect with higher frame rates
77 - Stabilizing your shaky video
78 - Setting a video aspect ratio
79 - Editing a video to deliver a story
80 - Adding graphics to a video

Conclusion

81 - Keeping an archival copy
82 - Next steps