Surveys and Questionnaires for UX Projects

1h 1mGeneral2019-12-12

Authors

Chris Nodder

User Researcher, Interaction Design Specialist, Author

Course details

Surveys are one of the most frequently used—and abused—methods of getting information from a group of people. Done well, they are illuminating. Done poorly, they are almost useless. If you are conducting marketing or usability research, or just trying to learn more about your customers, you should know how to conduct an effective survey or questionnaire. In this course, Chris Nodder provides tips and techniques to do surveys right. Discover how to define your goals and write questions that produce clear and unambiguous answers. Chris then explains how to recruit candidates for the survey, reward them for their time, deliver the survey, and manage responses. Finally, find out how to analyze and report on your findings, so your UX team can take action on the results.

Learning objectives
Hybrid surveys
When to use surveys
Creating good questions
Ordering questions
Identifying survey takers
How to send questionnaires
Using online survey tools
Analyzing and reporting survey results

Skills covered

Thought LeaderUX DesignUser ExperienceWeb Development

Concepts

0. Introduction

01 - Getting good feedback

1. When to Use Surveys

02 - What surveys are good at telling you
03 - Hybrid survey methods
04 - Fitting surveys into your research plan

2. Creating Good Questions

05 - Know what you want to learn
06 - Different question types
07 - Common question mistakes
08 - Question order

3. Recruiting and Deploying a Survey

09 - Who to send your survey to
10 - Rewards and incentives
11 - How to send out a questionnaire

4. Using Different Survey Tools

12 - Online survey tools
13 - Demo of a survey creation tool

5. Analyzing and Reporting Results

14 - Reporting data
15 - Visualizing results
16 - Show what you learned

Conclusion

17 - Next steps