Strategic Thinking for Growth Marketers
28mGeneral2024-10-29
Authors
Madecraft
Full-Service Learning Content Company
Erika Barbosa
Course details
Looking to elevate your marketing strategy? Erika Barbosa, a seasoned marketing expert, guides you through the essential steps to sharpen your competitive edge in the market. This course covers everything from segmenting target markets and optimizing conversion, to making decisions under pressure. Whether it's through viral growth tactics, strategic pauses, or long-term planning, Erika equips you with the tools to lead and innovate in your marketing endeavors.
Learning objectives
Analyze and apply segmented targets for strategic advantage.
Optimize conversion rates to maximize growth.
Utilize engagement strategies to keep your audience loyal over time.
Evaluate and adjust strategies for continued improvement.
Deploy limited resources for maximum marketing effectiveness.
Learning objectives
Analyze and apply segmented targets for strategic advantage.
Optimize conversion rates to maximize growth.
Utilize engagement strategies to keep your audience loyal over time.
Evaluate and adjust strategies for continued improvement.
Deploy limited resources for maximum marketing effectiveness.
Skills covered
Marketing StrategyLeadership SkillsMarketingLimited SeriesLeadership and Management
Concepts
0. Introduction
- 01 - Find your marketing edge with strategic thinking
1. Develop Strategic Growth Strategies
- 02 - Segment target markets
- 03 - Engage through content
- 04 - Optimize conversion paths
2. Build Scale and Sustainability
- 05 - Maintain customer engagement
- 06 - Scale marketing campaigns
- 07 - Explore viral growth tactics
- 08 - Evaluate growth impact
3. Practice Tactical Decision-Making
- 09 - Deciding under pressure
- 10 - Navigate strategic marketing pauses
- 11 - Maximize impact with limited resources
- 12 - Plan for long-term marketing success
Conclusion
- 13 - Embrace strategic thinking in marketing