Strategic Social Media: Grow Your Business

Course details

Social media never really stands still, and neither can your social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audenaert demonstrates some of the most up-to-date strategies for using social media to find new customers, scale your business, and build your brand. Learn how to plan a targeted social media campaign, develop an online presence, effectively leverage a variety of social media platforms and channels, and create a robust content marketing plan. Along the way, Anke shows you how to build a following, manage complex customer interactions, and design and implement effective social media ads.

Concepts

Introduction

Using social media to grow your business

Prepare for Social Media for Business

Grow your business with social media
Defining your target audience
Understanding your customer's journey

Planning Your Social Media Presence

Selecting your social media channels
Establishing your tone of voice
Creating a social media policy

Participating as a Business in Social Media

Participating vs. marketing
Creating your social media profile
Organic vs. paid social media marketing

Creating a Content Plan

It all starts with content
Using the hub and spokes model
Conducting a content audit
Repurposing existing content
Developing your content calendar

Creating Effective Social Media Content

Creating content your customers want
Creating shareable content
Adapting content to your social channels
Tools for content creation

Growing Organically in Social Media

Building a following
Interaction with customers
Using insights to build on success

Growing Through Social Media Advertising

Deciding when to advertise
Establishing your advertising goal
Creating effective social media ads
Targeting your social media ads
Optimizing your ads

Measuring Social Media Marketing Success

Understanding social media metrics
The right metrics for the right goal
Evaluating social media marketing ROI

Conclusion

Implementing your strategy