Strategic Social Media: Grow Your Business

Course details

Social media never really stands still, and neither can your social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audenaert demonstrates some of the most up-to-date strategies for using social media to find new customers, scale your business, and build your brand. Learn how to plan a targeted social media campaign, develop an online presence, effectively leverage a variety of social media platforms and channels, and create a robust content marketing plan. Along the way, Anke shows you how to build a following, manage complex customer interactions, and design and implement effective social media ads.

Concepts

0. Introduction

01 - Using social media to grow your business

1. Prepare for Social Media for Business

02 - Grow your business with social media
03 - Defining your target audience
04 - Understanding your customer's journey

2. Planning Your Social Media Presence

05 - Selecting your social media channels
06 - Establishing your tone of voice
07 - Creating a social media policy

3. Participating as a Business in Social Media

08 - Participating vs. marketing
09 - Creating your social media profile
10 - Organic vs. paid social media marketing

4. Creating a Content Plan

11 - It all starts with content
12 - Using the hub and spokes model
13 - Conducting a content audit
14 - Repurposing existing content
15 - Developing your content calendar

5. Creating Effective Social Media Content

16 - Creating content your customers want
17 - Creating shareable content
18 - Adapting content to your social channels
19 - Tools for content creation

6. Growing Organically in Social Media

20 - Building a following
21 - Interaction with customers
22 - Using insights to build on success

7. Growing Through Social Media Advertising

23 - Deciding when to advertise
24 - Establishing your advertising goal
25 - Creating effective social media ads
26 - Targeting your social media ads
27 - Optimizing your ads

8. Measuring Social Media Marketing Success

28 - Understanding social media metrics
29 - The right metrics for the right goal
30 - Evaluating social media marketing ROI

Conclusion

31 - Implementing your strategy