Strategic Selling: How to Communicate with the C-Suite and Decision Makers

If you want to become a successful salesperson, you need to know how to move an audience. You need to be able to get the full attention of the C-suite to add lasting value and influence decision-making. In this course, join sales professional and expert sales instructor Meridith Powell as she shows you the secret of strategic selling: communicating effectively with key decision makers.

Learn more about the role executives play in the buying and selling process, plotting out the strategies you need to gain access to the C-suite. Explore tips and proven techniques for preparing and facilitating productive and fruitful exchanges. Along the way, Meridith teaches you how to communicate return on investment (ROI) and create a sense of urgency with the relevant executive stakeholders, turning your conversations from top-down risky ventures into opportunities for new relationships and growth.