Strategic Partnerships: Ecosystems and Platforms

26mAdvanced2019-07-10

Authors

Benjamin Gomes-Casseres

Expert in Partnership Strategy, Professor at Brandeis University

Course details

No firm can go it alone today—your success depends on working with partners. That is how Microsoft, Apple, Google, Amazon, and other leading companies won in their markets. Partnership expert Ben Gomes-Casseres explains how to gain an edge in the market by collaborating with multiple partners in your business ecosystem. Learn the fundamentals of ecosystem strategies, including building network advantages, selecting partners, organizing your group, igniting growth, and sharing value with your partners. Ben also reviews how to launch and scale a digital platform that connects the many players in your ecosystem.

Learning objectives
What are business ecosystems and platforms?
Essentials of ecosystem strategies
Creating network advantages
Selecting partners for an ecosystem
Organizing an ecosystem
Using a digital platform
Growing an ecosystem
Sharing gains among partners

Skills covered

Business StrategyBusiness Analysis and StrategyLeadership and ManagementDeep Dive (X:Y)

Concepts

0. Introduction

01 - The business of ecosystems and platforms

1. Ecosystem Principles

02 - What is ecosystem strategy
03 - Laws of success in ecosystems
04 - Essentials of ecosystem strategy
05 - Five key questions in every ecosystem strategy

2. Ecosystem Design and Management

06 - How multiple partners create an advantage
07 - How networks create an advantage
08 - Selecting the partners for an ecosystem
09 - Managing cooperation and competition
10 - Organizing an ecosystem
11 - Managing multi-sided platforms
12 - Growing and shaping an ecosystem
13 - Launching and scaling a platform
14 - Sharing gains in an ecosystem
15 - How ecosystems and platforms compete

Conclusion

16 - How to get started