Strategic Partnerships

While industry titans such as Google and Disney can seem like singular forces in the marketplace, their success is due in part to their ability to collaborate with other companies and foster key partnerships. Whether you're a leader at a multinational corporation or a small organization, strategic partnerships can help your business enter new markets and develop more innovative products. In this course, partnership strategy expert Ben Gomes-Casseres spells out how to succeed with strategic partnerships, sharing practical tips and tools that can help both beginners and experienced managers create value and manage collaboration. Ben covers how to assess the capabilities of potential partners to find the best strategic fit. He also steps through how to set partnership terms, resolve conflicts, and more.

Learning objectives
Define a strategic partnership.
Identify the three laws to successful business combinations.
Describe the five steps to a good partnership.
Determine how many partners you need.
Define partnership terms.
Evaluate how to manage partnership life.
Analyze whether you are earning your share.