Strategic B2B Networking for Driving Sales

45mBeginner2024-04-09

Authors

Robbie Kellman Baxter

Founder of Peninsula Strategies LLC

Course details

Referrals and relationships fuel sales success. Strong networks lead to more deals closed. That's why continuously expanding your network is so vital for B2B sales professionals. Networking can feel daunting or disingenuous, but this course teaches you how to network efficiently and authentically.

Join sales expert Robbie Kellman Baxter to learn strategies to build your network. Discover the seven relationship types that can boost sales. Get specific tactics for making networking productive and enjoyable. Gain practical tips to leverage LinkedIn for networking. Plus, learn how to identify the most valuable events to attend, best practices for requesting referrals, and more.

Skills covered

Sales SkillsJob SearchingSalesCareer DevelopmentDeep Dive (X:Y)

Concepts

0. Introduction

01 - Creating opportunities via networking

1. Building Relationships - Networking Strategies for Sales Professionals

02 - Set your sales networking priorities
03 - Map the seven types of people to have in your network
04 - Choose your networking tactics
05 - Establish your B2B sales network
06 - Leverage AI tools to build your network

2. Deepening Connections - Ongoing Networking for Sales Relationships

07 - Nurture your network and commit to reciprocity
08 - Work the room - Successfully networking in person
09 - Asking for referrals when building your network
10 - Networking across the customer lifecycle
11 - Networking in omnichannel ways
12 - Maximizing LinkedIn to build your sales network
13 - Navigating sales networking complexities

Conclusion

14 - Sustaining your networking momentum