Storytelling to Influence Leadership and Decision Makers

In this course, instructor Tiffany Uman teaches how to craft a compelling and well-presented story that influences leadership and decision makers, even in the most challenging of situations. She takes you through every step of this process, from planning backwards from the objective of your presentation as well as strategic research to understand the needs, concerns, and priorities of stakeholders in order to craft a persuasive, data-backed story. Tiffany then explains how to anticipate pain points, questions, and potential pushback from leaders and decision makers. She guides you through effectively presenting this story to secure approval for your desired outcome. In organizations that have many different priorities and hierarchy levels, being able to clearly create a story that wins support and resources for your projects, ideas, and initiatives is an essential skill.