Storytelling for Social Media using Adobe Spark Video

Course details

Creating videos that are destined for social media can be a bit intimidating, particularly to the uninitiated. Even for basic videos, content creators must adequately define their brand, target the right audience, properly edit shots, and more. This is where Adobe Spark Video can help. This storytelling application for desktop and mobile makes creating professional-looking video stories a breeze. In this course, Ashley Kennedy helps you get up and running with Spark Video as she steps through the creation of social media videos for a nonprofit. Learn how to storyboard your project; add and edit video and images; incorporate music and text; and customize your video to fit your personality and brand.

Learning objectives
Why use Adobe Spark Video for social media?
Determining your brand's visual identity
Starting a video project
Writing and storyboarding a project
Adding media
Making timing and text adjustments
Making a video for a niche audience

Concepts

0. Introduction

01 - Using Adobe Spark Video to create social media content

1. An Introduction to Adobe Spark Video

02 - Why Adobe Spark Video for social media
03 - Branding yourself and doing your research
04 - Understanding mission and intention
05 - Identifying your target audience
06 - Determining brand visual identity
07 - Defining your content marketing strategy

2. Getting Setup

08 - Designing your brand in Adobe Spark
09 - Gathering assets
10 - Planning your videos

3. Making a Video for the General Social Media Audience

11 - Writing and storyboarding
12 - Starting a Project
13 - Adding and adjusting text
14 - Adding visuals
15 - Adding music
16 - Making timing adjustments
17 - Finishing the video
18 - The final video

4. Making a Video for a Niche Audience

19 - Writing and storyboarding
20 - Adding text, visuals, and music
21 - Making timing and text adjustments
22 - The final video

Conclusion

23 - Next steps