Storytelling for Data and Design

Storytelling for Data and Design

59mBeginner2022-08-17

Authors

Lachezar Arabadzhiev

Lachezar Arabadzhiev

Founder and CEO at SkildLabs | eLearning Business Growth

Course details

Stories move people in a way that charts and data points cannot. Instructor Lachezar Arabadzhiev has focused much of his career on helping companies connect with audiences using the power of visual storytelling. In this course, Lachezar breaks down his approach, explaining how to use Canva, a popular graphic design platform, to visualize and convey compelling narratives.

Learn how to analyze your target audience, exploring what they want and how to reach them where they are. Discover how to apply storyboarding and storytelling principles to build out a visually expressive narrative. Plus, Lachezar steps through three real-world examples of data-driven storytelling across a variety of industries and projects.

Skills covered

Photo SharingPhotojournalismCanvaInfographicsContent MarketingData VisualizationProjectPhotographyGraphic DesignMarketingData ScienceBusiness Analysis and StrategyBusiness Software and Tools

Concepts

Introduction

  • Storytelling stands the test of time
  • Why are stories important

Telling Visionary Stories

  • Being a genuine storyteller and person
  • Consistency and practice make almost perfect
  • Building and guiding a narrative

Audience Analysis and Exploration

  • Understanding your audience
  • Layered exploration in three degrees
  • Creating meaningful connections
  • Optimizing for retention

Building Your Narrative with a Storyboard

  • What is a storyboard
  • Show, don't tell
  • Navigating the elements of a storyboard
  • Aligning text and visuals
  • Building a visually expressive narrative
  • Presenting your storyboard

Storytelling + Storyboarding Action

  • Vlog or YouTube video
  • Business or agency pitch
  • Data visualization and reporting

Conclusion

  • Next steps
40,000 Toman