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Starting a Career in Sales Enablement

Starting a Career in Sales Enablement

53mGeneral2024-07-17

Authors

CRFT Productions

CRFT Productions

Full-Service Learning Content Company

Ben Elijah

Ben Elijah

Course details

In today's complex sales landscape, sales enablement has become essential for teams striving for growth and customer satisfaction. In this course, Ben Elijah, an expert in sales team development, provides a thorough introduction to sales enablement and what a career in the area entails. Ben covers the basics of the role, from its definition and customer-centricity to the alignment with cross-functional teams, as well as how you can drive continuous performance improvement. Whether you're transitioning into sales enablement or enhancing existing skills, learn to align your efforts with your organization's strategic goals and become a pivotal asset in fostering long-term, profitable customer relationships.

Skills covered

Sales ManagementSalesLimited Series

Concepts

0. Introduction

  • 01 - Starting a career in sales enablement

1. What Is Sales Enablement

  • 02 - An overview of sales enablement
  • 03 - Customer-centricity in sales enablement
  • 04 - The right time for sales enablement
  • 05 - The sales enablement maturity curve

2. Setting Up Enablement

  • 06 - Defining what sales performance means
  • 07 - Using sales enablement for competency construction
  • 08 - Controlling your sales delivery

3. Gaining Company-Wide Buy-In

  • 09 - Cross-functional alignment with sales enablement
  • 10 - Aligning sales enablement to the growth strategy

4. Building an Onboarding Program

  • 11 - The elements of an effective sales onboarding program
  • 12 - Supporting sales ramping with sales enablement

5. Performance Transitions

  • 13 - Implementing a sales methodology
  • 14 - Skills application and practice of sales enablement

6. Your Enablement Career

  • 15 - The final maturity phase of a sales enablement career
  • 16 - Aligning sales enablement to the customer journey
  • 17 - Developing yourself as a sales enablement professional
  • 18 - Migrating from reactive to adaptive sales enablement

Conclusion

  • 19 - Developing your sales enablement career

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