Soft Skills for Sales Professionals (2022)

As a sales professional, you probably know your product inside and out. But success in sales requires more than just technical know-how. Soft skills—those tough-to-define relational skills that help you earn your customer's trust—are equally essential to your bottom line, and in today’s global, virtual, and constantly shifting world, they’re more important than ever. In this course, business strategist and instructor Meridith Powell covers soft skills in depth, sharing strategies that can help you bolster your emotional intelligence and communicate more effectively with prospects. Meridith starts by explain the value of soft skills in sales—why they matter, how they can be developed, and how they differ from hard skills. She then explains how you can build important soft skills like adaptability, listening, and selling with greater emotional intelligence. Finally, Meridith shares tips for putting your soft skills into action.