Social Selling with LinkedIn
28mBeginner2020-03-06
Authors
Gabe Villamizar
Head of B2B Marketing at Lucid Software
Course details
Technology like LinkedIn has fundamentally changed the way people communicate, and the way they buy and sell. Learn how to use LinkedIn to get in touch with your buyers and start relationships you can use to build trust and accelerate sales. B2B marketing expert Gabe Villamizar explains how to use LinkedIn for social selling. First, he discusses the importance of being selective with keywords, images, and messaging to ensure you have a buyer-centric LinkedIn profile. Next, he shows you how to use LinkedIn to research and find buyers in your target market. Then he explains how and when to take the conversation offline, and how to measure the success of your social selling efforts on LinkedIn using key metrics.
Learning objectives
Define social selling.
Recognize the advantages of using LinkedIn Sales Navigator.
Identify three characteristics of a social selling pro.
Explain the purpose of using predictive analytics.
Learning objectives
Define social selling.
Recognize the advantages of using LinkedIn Sales Navigator.
Identify three characteristics of a social selling pro.
Explain the purpose of using predictive analytics.
Skills covered
Social SellingLinkedInSocial Media MarketingJob SearchingSalesCareer DevelopmentMarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Social selling with LinkedIn
1. Selling with LinkedIn
- 02 - Why your online personal brand matters
- 03 - How to create a buyer-centric LinkedIn profile
2. Researching and Listening on LinkedIn
- 04 - Selecting your accounts and buyers
- 05 - Listening to your accounts and buyers
3. Building Relationships wtih Decision Makers
- 06 - How to become visible and stay relevant
- 07 - Engaging with your buyers and decision makers
4. Making Social Selling a Success
- 08 - Taking online conversations offline
- 09 - How to measure social selling success
Conclusion
- 10 - Social selling with LinkedIn