Social Selling: Reaching Prospects

Course details

Social media illuminates the people and experiences that connect you and your ideal customers. Business leaders who might have once seemed out of reach are now only a few clicks away. In this course, sales professional and prospecting coach Miles Croft shows how to leverage this power to connect with new prospects, explaining how to build a social selling strategy that helps you increase connections and sales opportunities. Miles steps through how to analyze your product to determine who your ideal customers are, and then review your own network, LinkedIn, and other platforms and websites to find prospects. He explains how to analyze your targets and zero in on commonalities between you and your potential customers. Plus, Miles covers options for approaching your targets, including how to build rapport using your connections.

Concepts

Welcome

01 - Social selling and reaching prospects

1. Defining Your Targets

02 - Define your targets
03 - Why time management is crucial
04 - Choosing the right businesses
05 - Top 20 and Golden 5
06 - Choosing the right contacts

2. Finding Your Targets

07 - Looking at existing connections
08 - Asking your network
09 - Using LinkedIn
10 - Using other platforms and websites
11 - Buying data

3. Analyzing Your Targets

12 - Using professional platforms
13 - Using personal platforms
14 - Using your own network
15 - Finding commonalities
16 - Finding contact details

4. Approaching Your Targets

17 - Approach options
18 - Utilizing your connections
19 - Utilizing your commonalities
20 - Choosing other topics that add value