Social Selling Benchmarks and Scorecard

44mIntermediate2019-07-03

Authors

Mark Fidelman

Chief Marketing Officer at LeadPoint, Inc.

Course details

Want to take your social selling program to the next level? If so, then this course is for you. Join instructor Mark Fidelman as he steps through how to roll out and maintain a social selling program that nabs you the highest return on investment. Mark begins by highlighting the benefits of social selling and explains how to boost your productivity by integrating social selling activities with sales and marketing systems. He then shares techniques for optimizing social selling, including how to build rapport with potential customers and secure the tools you need to be effective online. Plus, discover how to research and set up social selling benchmarks and effective scorecards that drive results.

Learning objectives
Benefits of social selling
Optimizing social selling by creating specific goals
Building relationships with customers
Setting up sales benchmarks and sales scorecards
Measuring the right KPIs
Reporting on ROI

Skills covered

Social SellingBusiness AnalysisSalesProject ManagementMarketingBusiness Analysis and StrategyDeep Dive (X:Y)

Concepts

Successfully Using Social Selling

01 - Elevate your social selling program

1. Why Social Selling

02 - Benefits of social selling
03 - Sales and marketing collaboration
04 - Integration with sales and marketing systems
05 - Competitive benchmarking

2. How to Optimize Social Selling

06 - Get your execs on board
07 - The right tools
08 - Specific goals
09 - Build relationships first

3. Measuring Success

10 - Overcoming challenges of measurement
11 - Set up sales benchmarks
12 - Consider other social selling benchmarks
13 - Analyze and improve

4. Social Selling Scorecards

14 - The right KPIs to measure
15 - How to set up a sales scorecard
16 - Scorecard visibility
17 - Reporting on ROI

Conclusion

18 - Next-level social selling