Social Media Video Strategy: Weekly Bites

Social Media Video Strategy: Weekly Bites

3h 4mBeginner0020-09-24

Authors

Ashley Kennedy

Ashley Kennedy

Managing Staff Instructor at LinkedIn Learning

Course details

In the social media sphere, videos offer professionals a uniquely powerful way to grab attention, define their brand, and capture genuine human emotion in the process. Looking to create your own video content for social media? In this weekly series, Ashley Kennedy shows you how to get started. Ashley steps through how to understand your audience, craft compelling content, and post it at the right time (and on the right platforms). Discover how to properly use video in content marketing, determine the right length for your videos, repurpose content, and more.

Skills covered

Serial (Weekly)Video ProductionPremiere ProVideoAdobe

Concepts

Introduction

  • Welcome

Elevating your social media messaging with video

  • Why video
  • Understanding audience
  • Curating content
  • Creating content

Best practices for building a creative video strategy

  • Video's role in content marketing
  • How long should your video be
  • When should you post
  • Scheduling and repurposing video content

Building your Video Brand

  • Creating a personal brand
  • Representing an existing brand
  • Building a following
  • Leveraging influencers

Social Media Video Production

  • Performance - Speaking to the camera
  • Aesthetics - Location, staging, and wardrobe
  • Basic production - Camera and lighting
  • Basic production - Audio

Optimizing video for different social media

  • Social media strategies - Facebook
  • Social media strategies - YouTube
  • Social media strategies - LinkedIn
  • Social media strategies - Twitter

Understanding video marketing strategy and statistics

  • Capitalizing on social media algorithms
  • Understanding video SEO
  • Video marketing metrics
  • How to use video marketing metrics

Optimizing your video for social and search

  • Writing headlines for social media video
  • Creating effective video thumbnails

Transforming non-video assets into social media video

  • Transforming written text into video
  • Strategies for push content
  • Transforming images into video
  • Creating animated GIFs

Push vs. Pull Video Content Strategy

  • What is push vs. pull video marketing
  • Strategies for pull content

Embracing Live Video for Social Media

  • Why should you go live
  • Best practices for live video
  • What content should you live cast
  • Where should you host your livestream

Interview Strategies - Working with Talking-Head

  • Conducting professional interviews
  • Editing dynamic interview footage
  • Creating polished interview videos

Recording From Home

  • Comparing home studio recording equipment
  • Setting up your home studio
  • Polishing the design of your home studio
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