Social Media Marketing with Facebook and Twitter

Course details

Social media is everywhere, but how can you use it to promote your business? In this course, marketing expert Megan Adams shows you how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook and Twitter are complementary, and how to map your strategy to successfully leverage both. Megan explains the unique features of each platform—like Twitter's creator tools and Insights hub, and Facebook Shops and Facebook Business Suite—and discusses how to maximize your reach by attracting more followers and fans. Megan also shows how to write engaging, high-quality content that interests your target audience. Craft a winning social media marketing strategy for Facebook and Twitter with the practical guidance outlined in this course.

Concepts

0. Introduction

01 - How social media can help you meet your business goals
02 - Connecting with customers using Facebook and Twitter

1. Getting Strategic with Facebook and Twitter

03 - Developing your social media marketing strategy
04 - Developing your content strategy for social media
05 - Setting goals to measure success

2. Growing Your Brand with Facebook and Twitter

06 - Brand guidelines for social media
07 - Establishing yourself as a thought leader with content
08 - Embracing storytelling

3. Building Community with Facebook and Twitter

09 - Getting to know your audience
10 - What to post on Facebook and Twitter
11 - Encouraging conversation

4. Measuring Your Efforts on Facebook and Twitter

12 - Looking at your insights
13 - Optimizing conversions

Conclusion

14 - Continue to be strategic on Facebook and Twitter

Social Media Marketing with Facebook and Twitter

Authors

Megan Adams