Social Media Marketing: Strategy and Optimization
54mBeginner2022-09-26
Authors
Martin Waxman
Communications Strategist, Digital Strategy and Social Media Educator
Course details
Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin takes you through the types of social media content you can create on the various platforms and how they can help you achieve your brand's goals. Plus, learn how to turn strategy into action and create paid and organic posts and stories that engage your customers.
Skills covered
SnapchatPinterestYouTubeTwitterInstagramFacebookMetaSocial Media MarketingGoogleMarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Make your brand's social media more effective
- 02 - How to build your social media strategy
- 03 - How to identify and segment your customers
1. Start Your Social Strategy with a SWOT
- 04 - How to conduct a social media audit
- 05 - How to use data to identify your social media strengths
- 06 - How to analyze your SWOT and adapt your social media plan
2. What Matters Most with Social Media Platforms
- 07 - Social media platforms and their superpowers
- 08 - How to boost awareness with ads and promoted posts
- 09 - Social commerce meets the four Ps
- 10 - Influencer marketing and the creator economy
- 11 - How to create stories
- 12 - Harness the immediacy - Livestream video
- 13 - How to build connections with podcasts and social audio
- 14 - Gaze into the future - Marketing in the metaverse
3. How to Launch Your Social Media Strategy
- 15 - How to refine your brand's social media content mix
- 16 - How to optimize paid, earned, shared, and owned media
- 17 - Measure what matters to your brand
Conclusion
- 18 - Continue your social media strategy journey