Social Media Marketing: Real Estate

Course details

To succeed as a realtor, you need to stand out. With a solid understanding of social media in your tool kit, you can craft a winning personal brand that helps you generate more leads and, ultimately, sell more homes. In this course, learn the tried-and-true methods for using Facebook, LinkedIn, Twitter, Instagram, and other top social media platforms to drive clicks to your listings and connect with consumers in your target demographic. Instructor Carlos Gil details how to build your brand online, shares social selling techniques, and offers tips for creating compelling content that keeps customers engaged and encourages referrals. Plus, learn best practices for creating Facebook ads, how to leverage LinkedIn Groups, how to set up a messenger bot to automate lead generation, and more.

Learning objectives
Technology and the real estate sales cycle
Why personal branding matters
Building a referral network with groups
Optimizing your LinkedIn profile
Creating engaging social media content
Storytelling strategies for your next open house
Writing compelling ad copy
Best practices for boosting page content
Using hashtags effectively

Concepts

1. The Real Estate Industry and Social Media

01 - Social media makes all the difference
02 - How technology has changed the real estate sales cycle
03 - Understanding the modern-day buyer

2. How to Build a Million Dollar Personal Brand

04 - Why personal branding matters
05 - Optimize your profiles with keywords
06 - Building a referral network with groups

3. Social Selling with LinkedIn for Real Estate Agents

07 - How to be found on LinkedIn
08 - Blogging and content marketing strategies
09 - Using professional groups to identify potential clients

4. Creating Content That Converts to Closed Sales

10 - Make engaging content on social media
11 - Where to find content for daily posts
12 - Live video and storytelling strategies for your next open house
13 - Automation tactics and tools

5. Strategies for Facebook Ads That Yield High Return

14 - Setting up website tracking pixels and custom audiences
15 - Tips for writing ad copy that converts
16 - Best practices for boosting page content
17 - How to set up a Messenger bot to automate lead generation

6. Advanced Tactics to Keep Your Pipeline Full

18 - Writing effective InMail to referral sources
19 - Using hashtags in content
20 - Tactics to move customers to advocates