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Social Media Marketing: Managing Online Communities [UPDATE]
59mBeginner2021-02-15
Authors
Megan Adams
Social Media Strategist, Viral Marketer
Course details
Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create an online community of your own. But it's important to know how to engage visitors in the right way. Your online audience can be your best advocates—and help you attract more fans and followers. In this course, Megan Adams explores how to turn an online audience into a true community. She walks you through strategies for the most popular social media tools, like Facebook and Instagram, as well as how to identify and work with influencers to gain followers and grow your community. Plus, get tips on creating and sharing content that keeps your audience engaged.
Skills covered
TwitterFacebookLinkedInMetaSocial Media MarketingMarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Build your online community using social media
1. Introduction to Community Building
- 02 - What is community management
- 03 - Why build your own community
2. Building Your Online Community
- 04 - Building your strategy
- 05 - Leveraging social media to build your community
- 06 - Best practices for community building
3. Growing Your Online Community
- 07 - Creating content to grow your community
- 08 - Boosting engagement in your community
- 09 - Finding your brand influencers
- 10 - Promoting your community
4. Measuring Your Success
- 11 - Scaling your community
- 12 - Measuring your community's growth
- 13 - Determining your impact as a community manager
5. Tools for Community Management
- 14 - Understanding tools for community management
Related courses
- Social Media Marketing for Small Business
- Marketing Tools: Social Media (2023)
- Marketing Tools: Digital Marketing Tools and Services
- Social Media Marketing with Facebook and Twitter
- Understanding Social Media Algorithms for Creators
- OMCA™ Certification for Digital Marketers Cert Prep
- Social Media Marketing: Strategy and Optimization
- Twitter Essential Training