Social Media Marketing for Small Business
33mBeginner2023-09-06
Authors
Martin Waxman
Communications Strategist, Digital Strategy and Social Media Educator
Course details
What does it take to be successful at social media marketing? Find out in this course, as digital marketing expert Martin Waxman helps you to develop and implement a social media marketing strategy tied to your business goals. Martin shares definitions, strategy best practices, and tips for key activities like goal-setting, identifying and training your team, finding your customers online, and writing an action plan. He also outlines what content to publish where, how to publish it, and how to measure your success. Done well, social media marketing can help your small business build better relationships with customers.
Skills covered
Small Business MarketingTwitterInstagramFacebookMetaSocial Media MarketingIntroduction toSmall Business and EntrepreneurshipMarketing
Concepts
0. Introduction
- 01 - Your small business needs social media
1. Social Media Marketing for Your Small Business - Getting Started
- 02 - Social media networks - An overview
- 03 - Assess your customers' social media habits
- 04 - Assess the marketplace with social listening
- 05 - Set your social media marketing goals
2. Develop Your Small Business Social Media Strategy
- 06 - Prepare your social media marketing plan
- 07 - Identify and train your team
- 08 - Establish your social media policy
- 09 - Develop your social media workflow
- 10 - Tips for creating content
- 11 - Optimize with content with generative AI
3. Your Small Business Marketing Strategy - Getting Social
- 12 - Social media content promotion
- 13 - How to conduct an A B test
- 14 - Measure social media success
Conclusion
- 15 - Hone your social media marketing strategy