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Social Media for Working Professionals

Social Media for Working Professionals

42mBeginner2021-12-14

Authors

Bianca Lager

Bianca Lager

Business Manager, Consultant, and Public Speaker

Madecraft

Madecraft

Full-Service Learning Content Company

Course details

Social media can be tricky to navigate. While it's a place for you to express your thoughts and share details about your personal life, it's also commonly a place of misinterpretation and misdirection, where your personal information can end up in the hands of someone you don’t know. In this course, instructor Bianca Lager leverages her years of industry expertise as the CEO of Social Intelligence to give you a fresh look at how working professionals can navigate social media.

Bianca shares how you can engage with content that’s meaningful to you personally but also mindful and courteous to your employers. She also explores the ever-evolving nature of social media and its behavioral trends, as you learn more about the relationship between your employer and social media profile, as well as why it’s so important to be mindful of your behavior. Bianca goes on to answer common questions about data and privacy so you can engage with your favorite platforms while protecting your online presence. She also gives you the tools to navigate a formal social media screening, if requested by your current or prospective employer.

Skills covered

Personal BrandingComputer SkillsCommunicationCareer DevelopmentMarketingProfessional DevelopmentLeadership and ManagementBusiness Software and ToolsOne-Off

Concepts

0. Introduction

  • 01 - Social media and the workplace

1. The Social Media Landscape

  • 02 - Social media origins
  • 03 - More than memes
  • 04 - Online behavioral trends

2. Social Media Mindfulness

  • 05 - Why mindfulness matters
  • 06 - Social media liabilities
  • 07 - Social media and D&I

3. Data Concerns and Protections

  • 08 - Who's looking at social media
  • 09 - Privacy considerations
  • 10 - Mistaken identity online

4. Formal Screenings

  • 11 - Social media policies
  • 12 - Culture and values alignment
  • 13 - Creating ethical outcomes

Conclusion

  • 14 - Be kind on social media

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