Social Media for Video Pros
1h 47mIntermediate2020-02-14
Authors

Richard Harrington
Digital Video Expert, Educator, Speaker
Course details
Social media is having a dramatic impact on the professional video industry. This course shows how to use social media to its full potential and leverage the unique benefits it offers filmmakers, vloggers, and video production pros. Rich Harrington presents strategies for being more effective on sites like Facebook, Twitter, YouTube, Vimeo, and more. Discover how to present your best, most authentic self online and monitor and measure your impact. From scheduling to posting and connecting, this course teaches you the basic skills you need to improve your social media reach and reputation.
Topics include:
- How social media can transform your business
- Trends in internet use
- Being authentic online
- Avoiding oversharing
- Posting strategies
- Monitoring and measuring your social media presence
- Best practices for social media platforms
Topics include:
- How social media can transform your business
- Trends in internet use
- Being authentic online
- Avoiding oversharing
- Posting strategies
- Monitoring and measuring your social media presence
- Best practices for social media platforms
Skills covered
PinterestYouTubeTwitterInstagramFacebookMetaSocial Media MarketingGoogleMarketingOne-Off
Concepts
Introduction
- Want to use social media for your video business
What Is Social Media
- A working definition of social media
- Cutting through the hype
- The impact of social media on your creative business
The State of the Internet
- Key trends in internet use
- Key social statistics in internet use
- The rise in mobile computing
- Consumption of video online
Becoming an Enlightened Social Media User
- The order of operations
- Social media tenets
- Showing a genuine you
- Avoiding oversharing
Posting Strategies
- How often to post
- What to post
- Scheduling posts
- Considering terms of service
Monitoring Your Social Identity
- Searching your identity with saved searches
- Measuring your social media impact
- Protecting your reputation
Best Practices for Specific Platforms
- YouTube
- Vimeo
Conclusion
- Goodbye