Social Media for Leadership

Leverage social media to build a strong personal brand as a leader and drive your organization's growth at the same time. In this course Brian Honigman—marketing consultant, executive coach, and corporate trainer—demonstrates how executives can engage social media to establish themselves as industry leaders, humanize their company's brand, connect with employees, and drive sales. Learn how to align social media to your c-suite objectives, craft a social strategy, post consistently with intention and impact, and amplify your organization's social presence.

Learning objectives
Communicate how business leaders use social media to achieve goals.
Adapt messaging to be authentic and genuine for social media.
Convey your organization's unique perspective on the industry.
Cater company updates to employees and potential hires on social media.
Pinpoint promotional opportunities on social media.
Articulate new product developments and industry trends through social media.
Explain the benefits of leaders being closer to customers via social media.
Integrate your company's leading values into social media messaging.
Thoughtfully address unfolding company crises using social media.
Select strategic social media goals as a leader.
Define subjects and frequency for social media communication.
Build a toolkit for managing your social media presence.
Elevate your company’s social media posts as a leader.
Interact with employees across social media to foster the company culture.