Social Media for Leadership (2019)

56mBeginner2019-01-03

Authors

Brian Honigman

Marketing Consultant, Professor of Marketing

Course details

Unlock the power of social media to direct your company's growth and build a strong personal brand as an executive. Join Brian Honigman as he demonstrates how, as a member of the C-suite, you can engage in social media to drive sales, humanize your company, and be proactive during a crisis while establishing yourself as an industry leader at the same time. Learn how to effectively include your voice in company content, cross-promote among your own networks, measure the impact of your efforts, and more.

Learning objectives
Directing your company's narrative
Humanizing the organization
Creating a memorable brand
Driving the industry
Generating sales
Mitigating a crisis
Establishing which themes to address
Choosing the right channels and tools
Selecting a strategic engagement schedule
Including your voice in company content
Reviewing results

Skills covered

SnapchatTwitterInstagramExecutive LeadershipFacebookLinkedInMetaSocial Media MarketingPersonaMarketingLeadership and Management

Concepts

Introduction

Leadership on social media

Embracing Enterprise Social Media

Humanize the organization
Embrace the PR advantages
Drive the industry
Create a memorable brand
Generate sales

Aligning with C-Suite Objectives

Direct the narrative
Express strong leadership
Mitigate a crisis
Showcase innovative expertise
Resolve misconceptions

How Leaders Incorporate Social Media

Identify goals for using social media
Establish which themes to address
Choosing the right channels and tools
Be mindful of resource allocation
Select a strategic engagement schedule
Review results monthly

Sync with the Company's Social Media

Promote your company's social posts
Get promoted by the company's accounts
Include your voice in company content

Conclusion

Taking the lead on social media