Social Media for Enterprise Brands

Course details

Elevate your enterprise brand with a cutting-edge social media strategy. In this course, Josh Hayes, a Social Media Marketing Expert, guides you through the process of planning and implementing a comprehensive social media strategy. Learn to develop a corporate social media strategy that your brand can leverage to create viral content that engages your audience. After this course, you will be ready to make your enterprise brand stand out.

Learning objectives
Plan and implement a social media strategy for an enterprise brand.
Develop a comprehensive corporate social media policy.
Structure a social media team for maximum efficiency.
Establish a unique and engaging brand voice.
Create content with viral potential.
Utilize social listening tools to gain audience insights.
Maximize LinkedIn for B2B marketing.
Implement strategies to manage social media crises.

Concepts

0. Introduction

01 - Elevating your brand's social strategy

1. Building the Framework

02 - Gaining alignment on goals
03 - Creating a social media policy
04 - Developing a team inventory and toolbox
05 - Structuring your team

2. Planning a Social Campaign

06 - Diving into the marketing brief
07 - Utilizing the playbook and plan

3. Creating Engaging Content

08 - Exploring the power of storytelling
09 - Crafting a unique brand voice
10 - Creating viral-worthy content
11 - Developing a plan for real-time engagement

4. Social Platform Strategies

12 - Maximizing LinkedIn for B2B
13 - Growing brand awareness with YouTube
14 - Dominating with Instagram and Facebook
15 - Utilizing unique features of TikTok
16 - Working with digital influencers

5. Analyzing Performance Metrics

17 - Designing data-driven campaign strategies
18 - Incorporating social listening tools
19 - Tracking KPIs

6. Social Crisis Communications

20 - Managing crisis communications
21 - Maintaining your brand's online reputation

Conclusion

22 - Time to get social