Small Business Marketing

Explore the essentials of small business marketing with expert Brad Batesole, who guides you through effective strategies to maximize impact with limited resources. Learn how to set specific marketing goals, apply the concept of Objectives and Key Results (OKRs), and create a unique value proposition. Discover how to segment your customer base, engage with social media, and utilize tools like the ICE scoring method to prioritize marketing activities. Gain insights into leveraging growth mindset strategies, experimenting with marketing campaigns, and understanding your target audience through data analysis. Find out how branding, storytelling, and customer feedback can elevate your business's identity and reach. When you complete this course, you'll have the confidence to navigate the complexities of small business marketing and implement actionable strategies tailored to your unique needs.

Learning objectives
Define the essential elements of a small business marketing plan.
Identify your target market and understand customer behavior.
Develop a clear and compelling brand message.
Evaluate and select the most effective marketing channels for your business.
Plan and launch a social media campaign to maximize engagement.
Analyze advertising options, including paid and organic strategies.
Measure marketing results using data-driven approaches and tools.
Decide when to handle marketing in-house or hire a professional.