Shopify Essential Training

Course details

Shopify is a trusted and popular hosted ecommerce solution that provides advanced store management in a remarkably clean and easy-to-understand package. You don't need to know HTML or PHP; all you need is an email address and a password to get started. This course takes you through the setup, configuration, publication, and management of your first online store using Shopify. Instructor Patrick Rauland helps you select a striking visual theme, set up products and inventory, collect payments, configure shipping, add sales channels, manage orders, and promote your products. Along the way, he offers tips and best practices for running a successful online store.

Concepts

Introduction

Build an online store with Shopify
What you should know

Get to Know Shopify

What is Shopify
What is a hosted platform
Tour Shopify sites

Get Started

Create your account
Tour the Shopify admin

Set Up Products

Learn how to add a simple product
Learn how to add product variants
Maximize product SEO
Learn how to add shipping information
Maximize categorization
Learn how to add digital products

Work with Images

How Shopify handles images
Learn how to add images
Find images with Shopify Burst
Augmented and virtual reality images

Customize Your Theme

What is a theme
Select a theme
Customize the header and footer
Customize the general settings
Customize the home page
Customize the checkout page
Publish a customized theme
Coding a theme

Set Up Shipping

Explore shipping models
Understand shipping methods
Configure shipping profiles
Configure free shipping
Configure flat rate shipping
Configure live rate shipping
Print shipping labels
Integrate with a fulfillment network (SFN and Amazon FBA)
Comparing fulfillment network costs
Integrate with Printful
Multi-location stores

Set Up Payments

Introduction to online payments
Set up Shopify Payments
Set up Apple Pay
Set up PayPal

Collect Taxes

Understand taxes
Import tax rates
View collected taxes

Learn how to add Pages and Blog Posts

Understand Shopify pages and posts
Create a page
Create a post
Understand on-page SEO
Learn how to add images and videos to pages
Learn how to add refunds and policies
Learn how to add pages to the navigation
Use page builders

Manage Orders

View orders
Customize order numbers
Understand fraud and risk
Use mobile apps

Learn how to add Apps

Understand apps
Install Product Reviews
Integrate with Mailchimp
Integrate with Back in Stock and Restock alerts
Experimentation is key

Learn How to Add Sales Channels

What are sales channels
Next steps
Sell with Facebook & Instagram
Sell with Amazon

Manage Your Site

Add users
Create discounts
Configure sitewide SEO
View reports

Launch Your Store

Use a custom domain
Enable Google Analytics
Launch your store
Enable two factor authentication

Sell in the Store

Understand Shopify Point of Sale (POS)
Set up Shopify POS
Filter Shopify POS Orders

Conclusion

Next steps