Shane Snow on Storytelling

Course details

Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a human connection. LinkedIn Influencer and best-selling business author Shane Snow shares his approach to crafting compelling stories. Learn how to make people care with personal stories, brand stories, or any other kind of story—using the core elements of narrative and established storytelling frameworks. Find out how to maximize connections with your audience and create a culture of storytelling throughout your organization.

Topics include:
The science of great stories
The elements of effective storytelling
Building relationships via storytelling
Selling with storytelling
Building and engaging audiences
Using storytelling frameworks like the Ben Franklin method

Concepts

0. Introduction

01 - Become a powerful storyteller

1. Why Stories Matter and Why They Work

02 - Introduction to storytelling
03 - Why great stories build relationships and make people care
04 - The history of storytelling and why you should care

2. Elements of Effective Storytelling

05 - Relatability
06 - Novelty
07 - Tension
08 - Fluency

3. Improving Your Work through Storytelling

09 - Storytelling for relationship building in business
10 - Using story to make more effective presentations
11 - Selling and marketing yourself or your products
12 - The power of putting story into what you make and sell

4. Building and Moving Audiences

13 - Understanding audience
14 - The story-relationship funnel
15 - The story matrix
16 - Create, connect, optimize
17 - Unleashing potential energy

5. Honing Your Storytelling Chops

18 - Universal storytelling frameworks
19 - The Ben Franklin method
20 - The sludge report
21 - Creating a culture of storytelling

Conclusion

22 - Next steps