Service Metrics for Customer Service

Establishing the right metrics to support effective customer service requires a solid understanding of how metrics work, how metrics are interrelated, and what the uses and limitations of metrics are. Wisely employed, the right metrics help guide decisions, support collaboration, and encourage better performance. But metrics that are incomplete, unfair, or misapplied can send the wrong messages, negatively impact customers and employees, and lead to inefficiencies.

This course covers, in a step-by-step fashion, why metrics are important, which metrics matter the most, how to interpret results, and examples of how successful organizations leverage metrics to improve decisions and performance. Whether your service operation includes face-to-face services, contact centers, social media, self-service, or any combination, this course provides practical know-how, real-life examples, and guidance for implementing and using the right metrics and establishing meaningful goals.

Learning objectives
Identifying customer expectations
Avoiding pitfalls
Essential metrics for the service operation
Identifying alternatives for measuring engagement
Engaging support that drives the right behaviors
Key areas of focus for individuals
Assessing service interactions
Calibration and coaching
Clarifying responsibilities