SEO: Ecommerce Strategies
1h 2mIntermediate2020-09-01
Authors
Sam Dey
Consultant and Instructor Specializing in Digital Marketing
Course details
SEO for ecommerce can be tricky. Everything from the structure of your website to your URLs can impact your search ranking and potentially drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, learn how to optimize your online store to improve page rankings and build traffic. Instructor Sam Dey shares tips that can help you give your site the best chance of ranking in Google for the keywords that will help you connect with the right customers. Sam walks through setting up your site structure for success, managing broken and redirected links, and using SEO best practices to improve your product pages. He also introduces SERP optimization strategies, including how to optimize your ecommerce videos and social media platforms for search engines.
Skills covered
Search Engine Marketing (SEM)E-Commerce DevelopmentSearch Engine Optimization (SEO)MarketingWeb DevelopmentDeep Dive (X:Y)
Concepts
Introduction
- Drive up your ecommerce website rank
Ecommerce Website Structure
- Ecommerce silo structure
- Internal linking for ecommerce
- Optimize your ecommerce crawl budget
- Ecommerce navigation considerations
Understanding URLs for Ecommerce
- Ecommerce URL structure
- Ecommerce subdomain vs. subdirectory
- Ecommerce anchor text
- Managing broken and redirected links
Ecommerce Page Optimization
- Optimizing product pages for SEO
- Optimizing ecommerce content pages
- Buyer journey and keywords
- Ecommerce canonical URLs
- User experience
Ecommerce SERP Optimization
- Understanding how ecommerce SERP works
- Ecommerce rich snippet optimization
- Social media and video
Conclusion
- Continue learning SEO for ecommerce