SEO: Competitive Analysis

1h 28mIntermediate2021-02-12

Authors

Anson Alexander

Blogger, Author, SEO Expert, Teacher, Tech Geek

Course details

Curious about what your competitors are up to? Tune into this course to learn how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing for—and then outrank them on search engine results pages (SERPs).

Instructor Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. Anson shows how to find both paid and organic keywords that competitors are targeting. Then, learn how to find out what’s driving traffic to a competitor's site, evaluate on-page SEO factors, apply data from your SEO research to enhance your own web presence, and monitor for new entries into the market.

Skills covered

Search Engine Marketing (SEM)Search Engine Optimization (SEO)Business IntelligenceProjectMarketingData ScienceBusiness Analysis and Strategy

Concepts

Introduction

The importance of competitive analysis

SEO Competitive Analysis Basics

Identifying value in competitors' SEO
Key SEO elements to look at

Getting a Feel for the Competition

Discovering online competitors with SWOT analysis
Performing general SEO research
Discovering competitor traffic data

Finding Competitors’ Target Keywords

Introduction to the SpyFu tool
Reviewing competitors' targeted organic keywords
Reviewing competitors' targeted paid keywords
Checking keyword density

Technical SEO Research Tactics

Reviewing competitors’ incoming links
Reviewing on-site SEO for competitor websites
Checking for sitemaps on competitor websites

Using SEO Data from Competitors

Utilizing competitor SEO data
Performing keyword gap analysis
Performing top content analysis
Performing link gap analysis
Utilizing competitor broken pages
Identifying new online competitors as they enter the market

Conclusion

Next steps