Selling with Stories, Part 1: What Makes a Great Story?

Stories sell. And the people who can tell a good sales story will sell more than people who can't. Having a great product and a good sales pitch just isn't enough anymore. You need great stories to go with them. In this course, learn how to leverage the power of storytelling to sell your product or service. Join Paul Smith—the author of the best-selling book Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale—as he shares how to find, craft, and deliver compelling sales stories that resonate with buyers.

Learning objectives
What is a sales story?
Why tell sales stories?
The 25 sales stories you need
How to get buyers to tell their stories
What makes a great story great?
Choosing the right story to tell
Finding great stories
Story structures
Challenge, conflict, and resolution
Delivering stories verbally and in writing
The ethics of storytelling