Selling to the C-Suite

Getting a meeting with the C-suite of your top prospect is a high-stakes proposition. By taking this course, you can master selling at the highest executive level. Jeff Bloomfield—sales coach and Braintrust CEO—helps you be better prepared, more confident, and more impactful in your next C-suite sales presentation. He discusses the executive mindset, so you understand how business decisions are evaluated and made, and explains how to research the C-suite of your prospects so you arrive to meetings informed. The remaining chapters explain how to create the right mindset for C-suite selling—and nail the C-suite presentation. You’ll leave with practical takeaway that will improve your win rates in front of these valuable stakeholders.

Learning objectives
Determine what the C-suite's goals are.
Interpret the best research approach to use prior to meeting with the C-suite.
Describe the steps to understanding the buying persona of a C-suite.
Explain the elements for seeing yourself as a C-suite member.
Differentiate the key factors for leveraging the network and making lasting connections.
Determine the necessary actions for establishing credibility and engaging the C-suite in a solution.